I have developed my practice and research design expertise in a time where the design profession has changed its paradigms. The design has shifted its attention from products to services, moving from the analogue to the digital world.

I have seen how designers have expanded their activity scope from the industrial and commercial realm towards the social & political sphere. I have witnessed and partaken on the evolution and consolidation of interaction and service design as design disciplines.

As a result, I am a designer with a well-informed vision of the design profession and its connection to business and society. I have acquired a set of design skills from across the design disciplines and developed an ability to remain updated in the changing landscape of design practice and research.